Fractional CCO
GTM architecture, pipeline build, unit economics, pricing/packaging, and channel strategy. Translate board goals into weekly, metric‑driven execution.
MedTech • DentalTech
Bridge product ideas to $10M revenue—faster.
We embed fractional commercial leaders and SMEs to accelerate market penetration. Strategy becomes execution in 90 days, backed by daily management metrics, partner activation, and repeatable plays.
What We Do
Comprehensive commercialization: Strategy → Execution Plan → Daily Management. We combine human operators with digital tooling to compress time‑to‑results.
Fractional VP Sales / Marketing
ICP/segmentation, demand gen, sales plays, comp design, field enablement, and key account strategy. Stand‑up hybrid direct/indirect models that actually work.
On‑Demand SMEs
Regulatory marketing, clinical education, KOL activation, payer strategy. Drop‑in experts that de‑risk adoption and shorten cycles.
Why It Works
$180–250K
Avg full‑time VP cost saved
18–36 mo
Typical time to $1M without guidance
90 days
Our GTM sprint to first revenue milestones
Focus
Med/Dental vertical specialization
90‑Day GTM Sprint
- Days 0–15: ICP, segmentation, value prop, pricing/packaging, partner map.
- Days 16–45: Build plays, collateral, comp plan, pipeline governance, first partner terms.
- Days 46–90: Field activation, demand gen, dashboards, weekly revenue reviews.
Deliverables
- 90‑day GTM playbook & exec dashboard
- Sales comp plan + pipeline reporting
- Partner distribution agreements
- Digital funnel build‑out
Flexible Engagements
- Subscription Retainer: $12–25K/month (1–2 days/week fractional executive)
- Project Sprint: $30–75K for 90‑day commercial launch
- Success / Equity: milestone‑based bonuses or small equity
We align incentives to outcomes and stage—ask about Seed/Series A packages.
Who We Serve
Founders and operators in MedTech & DentalTech seeking faster commercialization and channel leverage.
- Seed/Series A teams
- VC/Angel‑backed ventures
- Product companies adding services
Go‑to‑Market Channels
- VC & Angel networks (co‑marketing with funds)
- Accelerators & incubators (JLABS, MedTech Innovator, ADA Accelerator)
- Professional associations (MDMA, ADA)
- LinkedIn thought leadership & founder content
Competitive Edge
- Med/Dental vertical depth + functional specialization
- Milestone‑driven model tied to revenue attainment
- Bench of SMEs for regulatory/clinical/payer leverage
Outcomes & Case Studies
We publish anonymized success metrics from pilots: e.g., “Reached $2M ARR in 12 months,” “Signed top‑tier reseller in 60 days.” (Add your metrics here.)
Free Initial Consultation
Fastest path: call or email. We’ll align scope, milestones, and the first 90‑day sprint.