The a-2mp Team

Operators who have done it before.

Meet the senior commercial leaders behind Accelerate 2 Market Partners.

John Fernandez

John Fernandez

Founder & Managing Partner

John Fernandez is a senior commercial strategy and revenue leader in dental technology and materials, guiding high-growth organizations through expansion, transformation, and global market penetration.

Benjamin Reddel

Benjamin Reddel

Partner · Fractional Chief Revenue Officer

Benjamin is a commercial growth partner who helps emerging companies build repeatable revenue engines, structure high-performing sales organizations, and accelerate go-to-market execution.

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Brian Ucker

Partner · Fractional Chief Marketing Officer

Brian is a marketing and demand-generation partner, guiding early-stage teams on positioning, brand, and scalable growth systems that turn market interest into pipeline.

Kazuo Takeda

Kazuo Takeda

Partner · Fractional COO

Kazuo is an Operations and Continuous Improvement Leader with decades of experience optimizing Lean transformation, engineering management consulting, change management, and project management.

Jesus Martinez DDS

Jesus Martinez DDS

Clinical Director

Dr Martinez is a General Dentist in Southern California. Dr Martinez is an active member of Advanced Cosmetic Interdisciplinary Study Club, American Dental Association, California Dental Association, Tri County Dental Society, American Society of Forensic Odontology, Certified Participant in Lumineers Smile Design Workshop, and Participant in Give Kids a Smile.

Karina Merceds

Karina Merceds

Copywriter & Technical Writer

Karina is a copywriter and technical writer with nearly a decade of experience across content, technical, and academic writing, pairing skillful SEO know-how with sharp proofreading and editing. She holds an M.A. in English from the Autonomous University of Barcelona and a B.A. in Creative Writing from UC Irvine.

Leadership Team

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